Tips to Optimize your Homepage

The homepage is the doorway to your entire website. A customer looks your homepage primarily and then they decide whether to buy or not the specific website. As the quote said, “First impression is the best impression”, you need to show your website as impressive as you can by making your initial spot “Homepage” attractive and enticing.

Many SEO strategies ask you to enter homepage URL rather than other inner pages. So that you need to put extra efforts to show your homepage look unique and special than any other pages. For your relevant, we have gathered some tips to optimize a homepage, continue reading.

Headline

The headline of the home page plays a vital role in attracting your target audience. The headline you are choosing should consist of 6 to 12 words maximum. The headline is the first thing that your customer looks at first, so it should be as catchy as possible. The headline should give the answer for “what purpose the website is built for?”

Before finalizing your headline, let your mind flow with all the possible ideas. Once you deliver all your ideas, try to combine them into a simple and unique headline. The headline should be simple and understandable.

List Your Unique Offers

Even though you will have a separate page for offers and deals, it could be better if you have a few attractive and special day offers on the homepage. This will attract your audience and make them visit offers page certainly. This is the best way to optimize your homepage.

Call to Action

The aim of your website is to make your customer to buy the product. Call to action field is amazing help you for that. A call for action is a field that place on the home page, which calls your customer to navigate to the purchasing spot.

A call to action is an element and a clickable button, which is used to inform the customer to buy the product. All you need to do with it is proper discrimination of colors and size. You can differentiate the button color by making it dark and bigger in size.

Images

Images are widely used for better understanding of information. More than using text, showing through images can easily deliver the message. Moreover, using the image on the homepage really increase the standard of your website and helps you show information in an attractive manner. You find the same even some better advantage from using videos as it doesn’t require any effort to inhale the information. Take some time to make a decision on what image could be suitable for your home page.

Success Rate

Customers look for a company which is reliable and reputed one. How do they determine the reliability and reputation of the company? Probably they ask about your existing customers who have already done a project with you. By looking at your home page, your customer should know about your successful project. If it is a business website you can use product reviews from the customers.

Optimizing your homepage will surely accomplish your expectations over the success rate. By following the above-mentioned points, you can achieve the best results.

Author Bio: Shunmuga Sundari is a freelance writer who offers SEO and Technical content for various niche blogs. She is a journalist by education and a writer by profession. 

A Complete tutorial about SEO to rank on first page in 2016

Do you want your post to be understood easily by search engines?

Do you want to make it easier to understand which keyword your website or blog should rank for , by the search engines?

Yes?

Then you are in the right place. Here we are going to know about the secret of making your website and blog posts keyword targeted and how to bring your website in top first place in the search engine Using Effective SEO Techniques in a simple and detailed way.

On page and off page optimization are the two main factors that are very important to optimize a website or blog. First let’s see about on page Optimization. 

First you have to know that one page seo optimization is different from on site optimization. In on page we optimize the content for our targeted keywords. Using of proper keywords, headings, quality of the content and many more factors are included in it. Let’s have a detailed look of each factor one by one.

Importance and why you need On Page Optimization

When you publish a post and if it has not reached the first page in the search engine, do you ever analyzed the reasons or mistake you have done? Search engines are a set of algorithms which looks into the various factors to rank your page for the targeted and related keywords.

Top On Page SEO Factors

Now let’s see some of the important On Page SEO factors for blogs and websites which will help you in ranking first in search engines.

• Post Title

The first and important on page factor which really have a major role is the blog post title. The title describes whether our posts will be doing well on search engines or not. Towards the beginning of title tag we should have a targeted keyword. Do not repeat the sake keywords, so that you can get better rankings on search engines. Title characters are very important it should be about 65 characters including spaces.

• Post Permalink Structure

Search engine optimized URL Structure is very important. Have the targeted keyword towards the beginning of the post URL. Don’t use special characters, brackets, symbols, commas etc in your URL Structure. Use alphabets and numeric from 0 – 9 in your URL structure, and to differentiate two strings in URL structure you have use dashes. Make sure you follow a pretty permalink instead of some random strings in your permalink URL Structure.

• Heading Tags

Use H1 tag for the post title, and h2, h3, h4 etc to highlight various subheadings and important points. Repeating h2 or h3 tags too many times will be taken as negative seo practice.

• Keyword Density

1.5 % with mix of LSI keywords should be the keyword density. Use you keyword in the first paragraph and then in the last paragraph apart from regular use in the post content. You should have bold, italics and underlines to highlight important phrases and keywords in your post.

• Meta Tags

Solely and relevant Meta keywords and descriptions with each of your post is very important. Use target keywords in the Meta descriptions and Meta keywords. The Meta description tag will be the summary for your post. The length of the Meta description must be 160 characters including spaces. Write user friendly Meta description tags for good click through rate in search engines. Google don’t prefer Meta keywords now.

• Image Optimization

Image Optimization helps in driving huge traffic from image search. To make your post more focuses and targeted, keywords in alt text and image and image title helps a lot. Add one or more images to your posts. Use targeted keywords as a part of image name, image alt text etc. Use of images makes your post attractive and interesting. Add only small size images, if you add large images it will slow down your page speed and therefore will lower down your page rankings because now a day’s website load time is considered as one of the ranking factor on Google organic search.

• Word Count per Post

A post which carries minimum 700 words will look and rank higher in search engines. Write long, well researched blog posts while targeting high competitive keywords in your niche. Writing natural and related topic that covers everything in your topic would be the additional benefit.

• Content Interlinking

Link your blog to other related blog to send additional page rank and traffic to them. This will lead the readers to stay more time on your blog. Do not over do it. Use keyword rich anchor texts while your interlink to your own posts which will help in posts to perform better on Google and other search engines for their targeted anchor texts. But don’t confuse search engines with two similar post for the same keyword.

• External Websites Linking

It would be the great idea to link out to external websites, but have to be careful in linking only to the trusted websites. Use no follow tag to avoid passing page rank and search engine rankings to bad neighbors and to know about the authority or popularity of a website. Do follow link for trusted websites. If not you can try to link with wiki article which is considered as one of the most authoritative source of info. Linking to useful resources will make your content more informative and increases the credit ability.

• Write Unique Content

Write engaging contents so that search engines love new and unique contents and will rank high in search engines. You can do this by asking some questions or you can ask their opinions on topics relating to your posts. 

On Page SEO Checklist

Here I have mentioned few On Page SEO Checklists to follow in 2016 to rank your posts top in search engines

Keywords Usage

v  In Title

v  In permalink

v  In First Paragraph

v  In image alt tag

v  Tweaked keywords in H2 or H3

v  Bold, Italic and underline Important keywords and phrases

v  External links to relevant and trusted sites

v  Internal links to related articles

v  Remove stop words from permalinks

v  Add Multimedia’s like info graphic, slides, video etc

v  Longer content length

v  Compress and re size image before uploading

v  Website loading speed

v  Use LSI Keywords

Other Things To follow

• Meta title – less than 65 characters including spaces
• Meta description – less than 150 characters
• Use Social SEO plug-in, add image for twitter, face book
• Have social sharing buttons at the end of every posts
• Have related posts after blog posts to decrease bounce rate

Things that you should not do

• Only one h1 tag
• No repetition of h2 and h3 tag
• Keyword density should not be more than 1.25%

Things to note before Starting

• Keywords in the beginning of the post title
• Use long tail keywords
• Remove dates from the posts if you are writing in the evergreen niche.
• Longer content length, better ranking
• Ask users to take action at the end of the post

Off Page SEO Techniques

We have seen how to do on page seo techniques, addition to this performing off page optimization is also very important. Here I have listed few off page optimization techniques that will drive you traffic and back links, leading to increase in sales. 

1. Creating communities in Social Media Sites
2. Find relevant niche blogs for link building
3. Focus on Blog Commenting
4. Forum Postings
5. Blog Directory Submissions
6. Social Bookmarking
7. Search Engine Submissions
8. RSS feed Directory Submissions
9. Article Directory Submissions
10. Link Exchange
11. Guest Posting
12. Link baiting
13. Answering Questions
14. Guest Postings
15. Video Submissions
16. Photo Sharing
17. Local Directory Submissions
18. Press Release Submissions
19. Classifieds Submissions
20. Document Sharing
21. Info graphic Submissions

Performing off page optimization using above method, you will get high ranking and leads for your site, but you have to do it very carefully, if u do it in a wrong way this may be considered as negative SEO practice and will lead to penalization of sites.

if you are interested to go with seo firms, then that also would be the right way because, they follows the myths in a right way. You can find the best seo company in chennai and try out them. 

So what kind of techniques you follow for on page and off page techniques in 2016? Please mention some of the topics if I missed in both on page and off page for 2016 in this blog! 

Let’s meet in the comment section below. 

Using Effective SEO to rank higher in 2016

The Era of living is being changed and will change as the technology is getting improved. A few decades ago there was a time people asked for what the internet is , but now even a school going child knows what the internet is and they know how to use it. Without Search Engines, internet would be nothing..Here comes Effective SEO which plays a major role. Many of the people who do SEO regularly are not able to rank their keywords in search engines, there are few reasons why it lags.

1. Pogo Sticking:

Recently Rand Fishkin (co-founder of Moz) introduced the term Pogo Sticking , which means , when a person searches a query and click the back button and they move to a different site and stay there. This signals to search engines means you didn't provide an effective answer, or you have provided a bad experience which downs the search rankings. So do not let you be the victim of this Pogo Sticking. Always remember to create a quality content in a well designed site. Pop ups or some other survey question which flashes when they use your page will be the main reason for them to bounce and this negatively affect your rankings.

2. Backlinks from Spammy Sites :

You should be very careful in watching the backlinks from what sites you are getting. You can use Google Webmaster Tool(Search Console) to know the sites which links to your website. If you find any backlinks from some spammy sites then you can use Disavov tool to eliminate them and filling a reconsideration request.

Now lets see how can we use SEO effectively to obtain results in Search Engines.

SEO ======>  Creating Website ----->  Google Quality Guidelines ------> Better Backlinks

1. Keyword Analysis :

Now a days ranking algorithms are more complex, use effective keywords, keyword matching is now intent matching. Choose a right keyword and perform SEO to it. Be sure to use keywords in Title, Meta tags and Meta Descriptions. You should be also careful in using the right characters. Less than 65 characters in Title and Meta tag would be considered as a right choice and you should not exceed 160 characters for Meta Description.

2. Proper Heading Tags :

Using Proper heading tags for your website will help in ranking. Its preferable to use <h1> tag for the main Title and you have to use <h2> to <h6> for further subheadings. Use it in a right manner. Do not use <h1> tag more than once. Do not use heading tags as hidden text.

3. Content :

The king of SEO is the Content. Without an effective content you wont be able to rank your website. Always be sure to have a Unique, Relevant, Helpful and a User Friendly Content. Your content should be in a manner that attracts the user to stay in your website.

4. White Hat Techniques :

Doing off page technique will help you to get good traffic and backlinks to your website. We all know there are two types of techniques namely Black Hat & White Hat. Following Googles guideline effectively will have a great effect in your website ranking. Its better to go with White Hat Techniques rather than to perform black hat technique. Do regular Social Bookmarking Submissions, Directory Submissions, Classified Submissions, Guest Posting, Blogging, participating in forums and answers, creating Social Profiles, Effective Link Building, Article Submissions etc..

5. Social Media Optimization :

Facebook, Linkedin, Twitter, Google Plus,Instagram are the very popular and effective method to make your website popular. Doing Effective SEO along with SMO will have a great impact on your website.

Do check your improvements using various tools available from Google and keep up-to-date about the present algorithms search engines use..