No wonder, anyone who wants to
keep their website in the first page of the top search engines would find all
the possible ways to obtain it. Expertise digital marketers do this often and
they consistently follow instructions and regular algorithm updates.
Google algorithm always modifies
on the basis of keyword relevancy such as the density of keywords used in the
page and the accurate usage of keywords at the targeted places. Beyond
effective usage of keywords, there are some other factors can also affect your
web page rankings which are not commonly taken into consideration but it does
need attention to go further and achieving first page results. Website speed is
one of them!
Anyhow speed of the website
doesn’t affect the rankings, which has clearly declared by Google itself.
According to Google, website speed has less than 1% chance to affect the
rankings, which means you are no need to give importance for website speed
regarding improving rankings. But in which aspect speed of a website matters?
It’s simply because you have a
website that is meant for your users and not for search engines. If your target
is your users and making them spent longer time on your page or if your
intention is to provide better user experience and to gain regular visitors for
your page, then the speed of your website matters a lot.
So, what can be done to
improve website speed?
After optimizing your website,
the important thing you should concentrate on is improving your website speed.
So, to get fastest page loading results, follow the below steps.
Measure loading time
Start with analyzing your current
loading speed. There are plenty of tools available to measure load times. Tools
such as Google analytics site speed, Pingdom page load time and webpage
test are the ideal options which are being used by expert digital marketers.
These tools provide general performance about your website and primarily focus
on the page speed.
WebPageTest is an advanced
tool which can provide information such as, in which browser and spot the speed
is getting lowered, the user time, time to fully loaded, image and java and
html files, etc. If you have a really big site, you need to give some time for
colleting detailed data about your site.
Move to faster server
Once you find that your website
has a very lower loading speed, you should consider having a faster server. It
may be the server you are hosting it on, which results lower page loading
results. Two main reasons are involved in slowing the loading page,
- Type of your hosting account
- Lack of capacity to be provided by server
If you are having a shared
hosting account and running a website which carries a larger amount of data,
you may confront this speed issue. The solution you can get is, upgrade your
account. Shift your shared account to VPS (Virtual Private Server) or to a
dedicated server. It could cost little higher amount compared with shared
account, but if your purpose is to make money you should no longer stay with
speed issues. On the other hand, you may face the issues even after upgraded
your account to VPS. In this case the problem is not your account; it is your
web hosting provider. So it is recommended to change your web hosting provider
as soon as possible.
Optimize your site
So you have passed the above two
but still facing speed issues? It might have happened due to the poor
optimization of code and images placed in your website. You will not be able to
receive the proper loading speed until you fix them out. There are tons of
tricks out there on how to optimize codes like java, html, php and other web
languages. You can take from website and ask aid from expert web developers.
Larger file size of the image can affect the page loading speed. So try to
compress the file size of the images, which could take some time but worth the
effort!
As a website builder any other
ideas have you tried out and found visible differences in loading speed? If you
have, do share with us through the comment section below!
Author Bio: Shunmuga Sundari
Author Bio: Shunmuga Sundari
