Why White Hat Technique For Ranking Higher In Search Engines?

Happy to meet you all in my blog with a great concept today. We are all into the Digital Marketing field and Effective SEO here has a cent percent role in our business. Without SEO we would not be able to rank our keywords in search engines. Coming to SEO, we have  two techniques namely Black Hat and White Hat Techniques .

More people go with Black Hat techniques to rank faster their keywords, but we all knows this is not gonna save us for a long term, anything which violate the Google guidelines would go dead soon. Knowingly we all does this. What happens if Google changed the algorithm in the way like ranked keywords using Black Hat Techniques will disappear in search engines? This is the time to think! 

Over coming so many updates like Penguin, Panda, Hummingbird, Pigeon etc soon google may bring an change likewise, we cant assure what will happen with Google every seconds. So lets plan to do anything wisely that wont violate the Google's guidelines and rank higher in Search Engines. So White Hat Technique would be the right choice.. Am i right?? Lets see today how to deal with White Hat..

I would say doing White Hat Technique is not going to be that much hard, once you decide to start with White hat then do remember the steps.

1. Keyword Research which would produce ROI

2. Creating a Valuable Content

3. Marketing Your Content

4. Building Relationship 

5. Selling it

When you take keyword research you can use the Google Keyword Planner tool to identify and select the right keyword for which you are gonna rank in search engine. Next comes the content, a good quality , interesting attractive content will always win! Now when your content is ready, make sure to market your content, there are many social media websites like Facebook, LinkedIn,Twitter etc to market your article, don't just stop doing only in these sites, make sure to post it into sites like social bookmarking, blogs, forums,guest posting sites etc. By doing this you can build relationship with many users, active participation in forums, blogs can also help you in many ways. so you reach people then users start buying your product or anything that you deal with..

So now lets know some White Hat Techniques to do it effectively..

1. Guest Posting :

Posting your article which has a quality and attractive content into others blog or website  is Guest Posting. By doing this you would let your site popular and you can build relationship with the bloggers. If your content is good, users stay and read your full article which would have your links, this would help in people coming to your website which is treated as direct visitors for your site. Also you could post your website links in authors bio.I think this is one of the important and effective link building technique in the coming years.

2. Blogs And Forum Posting :

Now a days you can find many bloggers, choose the right blog which would be suitable for you to relate to your website and participate in the comment postings, You can read the article completely and start commenting in a way that pleases the blogger and also relate your website, just commenting Hey yaar nice article , great post , thanks for sharing might not help you! Think unique and wiser and make it in a engaging way, your comment should make other users to reply you so that you can actively go on with and relate your any blog which has your links. It should really be informative and helpful to the users. 

Participating in Forum is also a great way to build relationship and you can get niche related backlinks, Please do not spam it, if you does then it wont help you anymore. Search for the right forums and quality ones and sign up, You can start new topics too so that users answer your post and you can engage in right way. Also you can find the related forum topics and give right suggestions and solving their queries, this would really increasing the engagement with the users. Do not worry about the backlinks you get, whether it may be "do follow" or "no follow".

3. Infographics & Whitepapers :

As the technology is getting developed people are becoming more lazy, they find it something ruling over , instead of reading a full article they prefer to go with images or videos. So make sure you create whitepaper , infographics. Also this infographic would let the people understand in a easy manner. So many has started with infographics, if you haven't started, just don't think of it, start creating a infographics now! By this you can get stronger influence due to high engaging users.

4. Social Media Sites :

Social Media optimization is like to be a part of SEO now, using these social media sites you really promote your website.Sharing your content on social media will result in many backlinks to your site. Facebook sharing, Twitter tweeting, Blog likes, Google Plus ones, and many are there which will help you in geting engaged , as i said in above paragraphs do remember to share your content on social bookmarking site and many social sites. Through social media you cant get backlinks but these engage people to your site. You all know what engaging users to site leads  ??? Yeah Backlinks!

Doing this White Hat Techniques will sure bring you success and the main fact is doing it will be there for long term. Your results are gonna explode.. Lets discuss in the comments section below for the further discussions.. 

Using Effective SEO to rank higher in 2016

The Era of living is being changed and will change as the technology is getting improved. A few decades ago there was a time people asked for what the internet is , but now even a school going child knows what the internet is and they know how to use it. Without Search Engines, internet would be nothing..Here comes Effective SEO which plays a major role. Many of the people who do SEO regularly are not able to rank their keywords in search engines, there are few reasons why it lags.

1. Pogo Sticking:

Recently Rand Fishkin (co-founder of Moz) introduced the term Pogo Sticking , which means , when a person searches a query and click the back button and they move to a different site and stay there. This signals to search engines means you didn't provide an effective answer, or you have provided a bad experience which downs the search rankings. So do not let you be the victim of this Pogo Sticking. Always remember to create a quality content in a well designed site. Pop ups or some other survey question which flashes when they use your page will be the main reason for them to bounce and this negatively affect your rankings.

2. Backlinks from Spammy Sites :

You should be very careful in watching the backlinks from what sites you are getting. You can use Google Webmaster Tool(Search Console) to know the sites which links to your website. If you find any backlinks from some spammy sites then you can use Disavov tool to eliminate them and filling a reconsideration request.

Now lets see how can we use SEO effectively to obtain results in Search Engines.

SEO ======>  Creating Website ----->  Google Quality Guidelines ------> Better Backlinks

1. Keyword Analysis :

Now a days ranking algorithms are more complex, use effective keywords, keyword matching is now intent matching. Choose a right keyword and perform SEO to it. Be sure to use keywords in Title, Meta tags and Meta Descriptions. You should be also careful in using the right characters. Less than 65 characters in Title and Meta tag would be considered as a right choice and you should not exceed 160 characters for Meta Description.

2. Proper Heading Tags :

Using Proper heading tags for your website will help in ranking. Its preferable to use <h1> tag for the main Title and you have to use <h2> to <h6> for further subheadings. Use it in a right manner. Do not use <h1> tag more than once. Do not use heading tags as hidden text.

3. Content :

The king of SEO is the Content. Without an effective content you wont be able to rank your website. Always be sure to have a Unique, Relevant, Helpful and a User Friendly Content. Your content should be in a manner that attracts the user to stay in your website.

4. White Hat Techniques :

Doing off page technique will help you to get good traffic and backlinks to your website. We all know there are two types of techniques namely Black Hat & White Hat. Following Googles guideline effectively will have a great effect in your website ranking. Its better to go with White Hat Techniques rather than to perform black hat technique. Do regular Social Bookmarking Submissions, Directory Submissions, Classified Submissions, Guest Posting, Blogging, participating in forums and answers, creating Social Profiles, Effective Link Building, Article Submissions etc..

5. Social Media Optimization :

Facebook, Linkedin, Twitter, Google Plus,Instagram are the very popular and effective method to make your website popular. Doing Effective SEO along with SMO will have a great impact on your website.

Do check your improvements using various tools available from Google and keep up-to-date about the present algorithms search engines use..